Putamayo: The Little Label That Could

World-compilation label Putumayo successfully sells high concepts to well-heeled base

Women of Africa
Putumayo
Nuevo Latino
Putumayo

While the rest of the music industry downsizes like mad, an 11-year-old independent label the majors used to snicker at has scored a 15 percent sales increase over the past two years. Not only surviving but thriving, Putumayo World Music — based in New York but named for a picturesque river valley in Colombia — is getting the last laugh largely because it breaks the rules. Continue reading “Putamayo: The Little Label That Could”